Digital transformation has never been more important
Business goes through cycles of creative destruction and business evolves. Retailers that are unable to see threats or to strategically understand shifts inthe market will not survive. However, those that are nimble—those that understand what is important and act quickly—not only survive but thrive.
Location-based technology provides insights that can't be found through other means
It allows the interrogation of structured and unstructured data about customer interactions across channels. Smart maps show where people work and play, where they travel, and what their priorities are. That data is critical to strengthening customer engagement.
